New Year. New You. Plan your Physio CPD course with us today!

New Year. New You. Plan your Physio CPD course with us today! 7 News Sydney has identified that Physiotherapists are tipped to be in big demand in 2016 due to the ageing population and better private health coverage. Now is the time to start planning how you will stand out from your competitors to ensure that you receive new and return business. New Services Our range of Physio CPD courses have been designed by physiotherapists specifically for allied health professionals and aim to give you new skills that you can immediately incorporate into your clinical practical, view our full range of courses here. Expand your clientele by offering Pilates classes and 1-on-1 treatment programs.  The APPI Matwork and Equipment Certification Series is the essential Pilates teacher training for allied health professionals. The series is delivered across Australia and is broken down into 7 x 2 day modules and final exams. Upon completion of each module you will be able to immediately implement your new Pilates knowledge into your clinical practice.  This may be through  delivering 1-to-1 matwork and equipment programs, group sessions and classes. Our course schedule for 2016 includes the following:

• APPI Matwork & Equipment Certification Series
• APPI Matwork Certification Series
• APPI Equipment certification Series
• Strength & Conditioning for health professionals
• Dancing Athlete
• APC Clinical Exams
• APPI Ante/Post Natal Pilates
• APPI Pilates for Runners
• APPI Pilates for Cyclists

Target Growing Markets Pilates is an excellent tool to use with a diverse range of client groups including the ageing population as it includes gentle exercises that can be modified to be completed on the mat, sitting or standing. The APPI Pilates method focuses on posture, body awareness and correct movement patterning that can be applied to almost every clinical population that you encounter.  You can attract niche groups by advertising safe, population specific Pilates services that are  delivered by a health professional who understands the specific needs of their clients and has the knowledge to adapt exercises safely and effectively. Expand your clientele

• Expand locally -  with the use of signage (both at your clinic and at popular walkways such as train stations), align with local businesses (such as cafes/florists), flyer distribution, clinic open day
• Through your current clients -  'bring a friend for free' or a 'refer a friend and receive a discount off your next service' campaigns are a great way of encouraging your current clients to share your clinic information
• Online -  Explore the use of Google Adwords, re-marketing, UHM newsletters, blogs and SEO campaigns
• Social media - Create a Facebook, Twitter, Google Plus, Instagram account and start connecting with your target market
• Target groups - who is your target group and how can you reach them? Contact local aged care facilities, dance studios, mums and bubs groups, PT gyms to build alliances

Grow your team Recruit specialised or experienced physiotherapists to join your team. Expanding your team will help to manage the growing demand of physiotherapy services,  bring in new case loads, enable you to expand your services and is a great way of sharing clinical experience and skills with your current team. If you are looking for a new physiotherapy/pilates instructor then start by visiting our job board. Remember it's free to advertise with us! References Physiotherapy is tipped to be in big demand in 2016 - make sure you stay competitive by keeping up with your CPD https://www.facebook.com/7newssydney/videos/1162770417080423/?fref=nf